Direct Marketing


Level: Masters
Language: English
Category: Marketing

Description

The Master of Science in Direct Marketing degree program is designed to prepare graduates for upper management roles in the wide variety of companies that comprise the direct marketing industry, be they business-to-consumer, business-to-business or not-for-profit. This 36 credit Graduate program presents students with a complete and comprehensive understanding of all the technical and managerial disciplines needed to facilitate their development and career growth.


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