Bachelor of Science in Business/Marketing

Level: Bachelor
Language: English
Category: Marketing

Description

Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The Marketing Major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands in different countries and cultures.The marketing major includes a foundational marketing course upon which further study in the areas of buyer behavior, advertising, marketing research, and international marketing is based.This undergraduate degree program has a 54-credit Required Course of Study: 33 credits are allocated to the Bachelor of Science in Business/Marketing Major, 18 credits to business entry coursework, and 3 credits to the integrating course. Some courses have prerequisite requirements.In addition to the Required Course of Study, students must satisfy General Education and Elective requirements to meet the 120 semester-credit minimums required for completion of the degree.

Recent Reviews

Bus / Marketing major 2007
April 25, 2009
This is the worst University. I felt UOP was nothing but a cash machine, they sign you up and you are on your own. I was treated horribly by the financial counselours. I had 7 different financial counselours and 6 different academic counselours during my two years there, the confusion ...

UOP - Good education but at a price
August 9, 2006
I chose University of Phoenix because it fit well with my schedule and allowed me to complete my bachelor's degree realtively quickly (3 years) compared to night classes at a local university. The format was good, I got a lot out of the class discussions. The downside is the cost ...

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