Bachelor of Science in Business/Marketing
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(6 reviews)
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Description
Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The Marketing Major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands in different countries and cultures.The marketing major includes a foundational marketing course upon which further study in the areas of buyer behavior, advertising, marketing research, and international marketing is based.This undergraduate degree program has a 54-credit Required Course of Study: 33 credits are allocated to the Bachelor of Science in Business/Marketing Major, 18 credits to business entry coursework, and 3 credits to the integrating course. Some courses have prerequisite requirements.In addition to the Required Course of Study, students must satisfy General Education and Elective requirements to meet the 120 semester-credit minimums required for completion of the degree.
Recent Reviews
Better Than What I Expected
May 4, 2012
I had been out of school for over 17 years and realized it was time to get an education. I was so nervous to enroll in school since I did not know what to expect. I have relatives who received a degree through UOP. One became a high school social worker, and the other works with troubled teens. My experience at UOP has been pleasant. I am paying for my education, so when I run ...
Great Experience
April 14, 2012
Great experience, have been attending since 2010 and if all goes as planned will graduate in 2013. University of Phoenix has its pros and it cons, just like any other school (even state run universities). People are worried about online vs. traditional universities, when in reality a lot of Universities such as UCLA have online degree programs, hybrid programs and even attending one evening a week programs. All I could recommend is for you to ...
Great Experience
April 14, 2012
I have attended University of Phoenix since 2010, my experience has been great. It is not perfect, but faculty and staff do what they can to assist you. If all goes well I will be graduating with my Bachelors in Business Summer 2012. My advise to anyone planning on going back to school is to be responsible and ask questions, do your research on the University you are planning to attend. Every school has its ...
Happy with the experience
September 2, 2010
I not only attended the University but was also an employee for over 18 months. I had been to several schools before settling at UOP and I truly believe that my experience at UOP trumped any of the other schools I attended. I was able to still work, travel and be with my family. I found the activities and projects were very applicable about 90% of the time. Yes, there is dead weight in the ...
Bus / Marketing major 2007
April 25, 2009
This is the worst University. I felt UOP was nothing but a cash machine, they sign you up and you are on your own. I was treated horribly by the financial counselours. I had 7 different financial counselours and 6 different academic counselours during my two years there, the confusion was of the charts. UOP does not have any qualified teachers, they hire some executive who has a job and a degree and no time ...
UOP - Good education but at a price
August 9, 2006
I chose University of Phoenix because it fit well with my schedule and allowed me to complete my bachelor's degree realtively quickly (3 years) compared to night classes at a local university. The format was good, I got a lot out of the class discussions. The downside is the cost (expensive). In addition, UOP has been making some bad publicity lately which I hope doesn't tarnish the value of my degree over the years. I ...
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