Master of Business Administration/Marketing
|
(0 reviews)
|
Description
Today's businesses face increased challenges associated with globalization, technology waves, competitive markets, and industry regulation. The Master of Business Administration/Marketing (MBA/MKT) is designed to enhance the management skills needed to direct and coordinate the marketing efforts of an organization. This program develops students for leadership roles in developing marketing programs and tactical plans that are aligned with strategic marketing plans. The MBA/MKT specialization is based upon courses in product development, integrated marketing communications, and a Seminar in Marketing Management.The College of Graduate Business has created interactive, multimedia, case-based simulations that place students in real-world environments and require them to apply critical thinking skills to decision-making situations. Each simulation offers learners the opportunity to identify the information required to solve the problem, assess alternative solutions, and receive feedback on their choices.The MBA/MKT consists of 45 credit hours. Thirty-six credit hours constitute the core curriculum and nine additional credit hours complete the MBA/MKT program. The core begins with the three-credit, six-workshop prerequisite- Managerial Communication and Ethics-designed to build strategies for success in the program.. The remainder of the core consists of eleven, three-credit courses that focus on using quantitative analysis to formulate and validate business decisions and using critical-thinking skills in solving business problems.
Recent Reviews
No reviews
You can help by Writing a review
Post a Public Comment:
Do not re-post articles, webpages or anything you didn't write yourself. IP addresses are recorded and spammers will be banned!
- Threaded comments
- Most rated
- Most recent View older comments
OnlineDegreeReviews.org is not affiliated with University of Phoenix in any way.